Titleist AVX™ is designed for golfers seeking a Premium Performance golf ball while prioritising distance and extremely soft feel. !! !!DESIGNED FOR SPEED.!! !! A new innovation in the AVX construction increases ball speeds to advance your game. !! !!LONGER DISTANCE!! !! Youll notice more distance on all your shots, due to a larger core formulation, thinner cover and unique aerodynamic dimple design that generates a piercing, low flight. !! !!INCREASED SPIN + CONTROL!! !! The new, thinner urethane cover system gives you more precise control on scoring shots into the green.